social at workSocial at Work was kicked off at the Winter 2008 council. Our objective then was to look at how social media was influencing corporate HR and IT policy. We targeted 100 multinational businesses, and were fortunate to engage with leaders and managers who took time to reflect on their internal culture and the coming disruptions.

Our first study was released in June 2009, and examined the role social technologies played in reducing cost and time to deliver customer service. The second study reviewed broader impact of social technologies on business processes and was presented last month at the Autumn council meeting. We agreed to track developments in the social-for-busines space to identify critical trends.

Findings also provoked intense debate about transparency within the business and externally. We scoped a spin-off study – Line of Sight, designed to explore how greater exposure forced by social media is changing the way decisions are made.

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