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What marketers need to understand about sales operations Sales operations has been around a while—since [...]
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Volvo’s social media team is still small, just three and a half people, and its [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
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It seems that social media management is finally coming of age in the business world. [...]
Meerkat, the new livestreaming app that works with Twitter, has hit the headlines. Reports from [...]
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In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
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Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
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Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
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What are the key changes in healthcare, and how do they affect patients? Diane Brodalski [...]
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Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
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Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
There are many myths about B2B and social media. But what is the key to [...]
For years, HR departments have been using staff surveys to investigate employee engagement, because this [...]
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When you’re innovating, you either need to have a great idea for a product that [...]
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Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]
From being a tool used by only a very few, webinars have moved centre stage [...]
If you want to get someone to do something, what do you do? Classic management [...]
Tweets that include photos or video links are retweeted at a much higher rate than [...]
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
Presenteeism (n) The act of coming into work when sick. Also the tendency to stay in [...]
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
The truth about business managers new-old responsibilities of engagement In the good old days the [...]
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
When we embarked on this journey of thought leadership coaching, it was to address the [...]
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
Your professional biography is a vital part of your personal presentation. After all, it may [...]
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
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As social platforms proliferate and influence buyers from all walks of life, the need to [...]
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As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]
The term ‘thought leader’ seems to have proliferated, and come to mean different things to [...]
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Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
Successful thought leaders concentrate on what might be described as three pillars: topic, audience and [...]
Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]
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Henry Fellow, Rainmakers contributor and distinguished analyst Martin Hingley set up ITCandor three years ago [...]
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Retailers are increasingly concerned about shoppers who are ‘just looking’. The electronics chain Best Buy, [...]
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You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]
As an integral part of the Internet of Things, we believe machine to machine (M2M) [...]
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