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Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
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As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
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Reading and commenting on someone else’s blog only needs to take 10 minutes, once a [...]
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The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
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Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
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Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
How much Klout do you have? Back in 2012, when people first started to discuss [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, growth [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
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In our ancestral past, one of the most valued roles in society was the storyteller. [...]
There is no question that social networking has changed the way that we communicate with [...]
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
We often hear about the challenges of an aging population. The talk is more usually [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
It seems that social media management is finally coming of age in the business world. [...]
Meerkat, the new livestreaming app that works with Twitter, has hit the headlines. Reports from [...]
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Collaborative consumption, sometimes called the sharing economy, involves systems for organised sharing, reusing, renting and [...]
Where should you go for information when you want to know more about content marketing? [...]
Agility, in business terms, is the ability to respond quickly and flexibly to change. Agile [...]
Making predictions about the future is a common practice among commentators and experts. Inevitably, some [...]
We have discussed how to create buyer personas, and why you should do so. The [...]
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How well do you know your customer? Not the person who last bought your product, [...]
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
We have often discussed wearables, whether in general in healthcare, or the specifics, such as Imogen Heap’s [...]
IT adoption has generally come in waves, across all sectors. The first, in the 1950s, [...]
The best way to connect with your customers is person to person. But how exactly [...]
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
Doing the right thing is often a bit dull. In the fight between brown bread [...]
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]
You may remember Foldit, the app that was used to persuade computer gamers to join [...]
Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
We’ve come a long way from the days when you had to turn off your [...]
We’ve discussed using social media to engage with your customers, for example through Tweetchats. But [...]
What are the key changes in healthcare, and how do they affect patients? Diane Brodalski [...]
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
There are some commonly-held ideas in B2B companies about social media not being all that [...]
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
There are many myths about B2B and social media. But what is the key to [...]
For years, HR departments have been using staff surveys to investigate employee engagement, because this [...]
We’ve written before about choosing your platform for communication, whether it’s social media, your website, or [...]
When you’re innovating, you either need to have a great idea for a product that [...]
In the age of social media-dominated communication and general information overload, developing client engagement based [...]
Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]
From being a tool used by only a very few, webinars have moved centre stage [...]
If you want to get someone to do something, what do you do? Classic management [...]
Tweets that include photos or video links are retweeted at a much higher rate than [...]
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
Presenteeism (n) The act of coming into work when sick. Also the tendency to stay in [...]
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
Apple doesn’t bother with social media. It doesn’t need to. Its customers love it, and [...]
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
Back in the old days, there was a clear distinction between sales and marketing. Sales [...]
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
When we embarked on this journey of thought leadership coaching, it was to address the [...]
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
Your professional biography is a vital part of your personal presentation. After all, it may [...]
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
DANSK IT is a professional association that offers its members a discipline-specific network for members [...]
Leadership of any kind requires that we give more than we take. In our thought [...]
As social platforms proliferate and influence buyers from all walks of life, the need to [...]
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