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David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
You almost certainly already know how important it is to write for your target audience. [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Reading and commenting on someone else’s blog only needs to take 10 minutes, once a [...]
Learning can be a very personal journey. But there can also be a lot of [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
How much Klout do you have? Back in 2012, when people first started to discuss [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Social selling, or the use of social media to support sales activities, has been around [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
Meerkat, the new livestreaming app that works with Twitter, has hit the headlines. Reports from [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
Tweets that include photos or video links are retweeted at a much higher rate than [...]
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
Leadership of any kind requires that we give more than we take. In our thought [...]
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]
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