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One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Muck Rack is a PR platform, launched in June 2020. It is designed to allow [...]
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Setting goals or targets are important for improving performance. This is true as much of [...]
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A foreword is a short section at the front of a book, usually written by [...]
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
At school, if you studied science, you probably came across the concept of a research [...]
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
One of the questions that we often hear is about how to identify your expertise, [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
A speaker bureau is more or less exactly what it sounds: a list of people [...]
If you have children at primary school, you may have noticed that they are often [...]
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
You almost certainly already know how important it is to write for your target audience. [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
Learning can be a very personal journey. But there can also be a lot of [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
How much Klout do you have? Back in 2012, when people first started to discuss [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Social selling, or the use of social media to support sales activities, has been around [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
It’s a trap that many of us have probably slipped into at least once. You’re [...]
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
Tweets that include photos or video links are retweeted at a much higher rate than [...]
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
Leadership of any kind requires that we give more than we take. In our thought [...]
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]
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