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George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
When you are organising a major external event or conference, one big question to consider [...]
So you’ve been asked to organise an event for your organisation? Before you can do [...]
No one person could ever manage to organise a full-scale event on their own. Event [...]
Signage is often overlooked in event organisation and management, but it can be an important [...]
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
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