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Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
Signage is often overlooked in event organisation and management, but it can be an important [...]
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
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