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Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
How much do you really know about social media? If you thought it was all [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
Where should you go for information when you want to know more about content marketing? [...]
We have discussed how to create buyer personas, and why you should do so. The [...]
How well do you know your customer? Not the person who last bought your product, [...]
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
There are some commonly-held ideas in B2B companies about social media not being all that [...]
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
There are many myths about B2B and social media. But what is the key to [...]
We’ve written before about choosing your platform for communication, whether it’s social media, your website, or [...]
In the age of social media-dominated communication and general information overload, developing client engagement based [...]
Last week Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]
From being a tool used by only a very few, webinars have moved centre stage [...]
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
The truth about business managers new-old responsibilities of engagement In the good old days the [...]
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
When we embarked on this journey of thought leadership coaching, it was to address the [...]
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]
DANSK IT is a professional association that offers its members a discipline-specific network for members [...]
As social platforms proliferate and influence buyers from all walks of life, the need to [...]
We’ve established that in order to become and remain a thought leader you have to [...]
As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]
Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]
Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]
Henry Fellow and business analyst Katie Gove set up Trellis five years ago to address [...]
Henry Fellow, Rainmakers contributor and distinguished analyst Martin Hingley set up ITCandor three years ago [...]
Have you ever stopped to think about how you learn a new skill? Probably not. [...]
As the global economy continues to recover from the 2008 financial crisis, it is clear [...]
It’s always good to have data to back up thinking about trends or challenges. So [...]
As an integral part of the Internet of Things, we believe machine to machine (M2M) [...]
No one would argue that the retail landscape is not changing. Retailing is now ‘well-and-truly’ [...]
Delivering thought leadership programs for Henry ranks among the more interesting regular assignments in our [...]
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