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David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
Corporate mentoring programmes are making something of a comeback. They help to ensure that knowledge [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
We can now communicate far faster, with far more people, than has ever been possible [...]
When you are organising a major external event or conference, one big question to consider [...]
So you’ve been asked to organise an event for your organisation? Before you can do [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
It has been clear for many years now that a more diverse group will make [...]
No one person could ever manage to organise a full-scale event on their own. Event [...]
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Signage is often overlooked in event organisation and management, but it can be an important [...]
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
How much do you really know about social media? If you thought it was all [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
A key challenge for subject matter experts is to improve their impact. Planning your personal [...]
Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
There are plenty of jokes told at weddings about the phrases that make for happy [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
As one attendee put it, DotMED’s venue, Smock Alley Theatre in Dublin, is not your [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
One of the most frequent questions we are asked by students in countries where English [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
You almost certainly already know how important it is to write for your target audience. [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
Owning a dog may not be your dream, but we can probably all understand why [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
Reading and commenting on someone else’s blog only needs to take 10 minutes, once a [...]
Learning can be a very personal journey. But there can also be a lot of [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
How much Klout do you have? Back in 2012, when people first started to discuss [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, growth [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
Social selling, or the use of social media to support sales activities, has been around [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
There is no question that social networking has changed the way that we communicate with [...]
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
We often hear about the challenges of an aging population. The talk is more usually [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
It seems that social media management is finally coming of age in the business world. [...]
Meerkat, the new livestreaming app that works with Twitter, has hit the headlines. Reports from [...]
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Collaborative consumption, sometimes called the sharing economy, involves systems for organised sharing, reusing, renting and [...]
Where should you go for information when you want to know more about content marketing? [...]
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