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Valitor is an international payment solutions company, founded as Visa Iceland in 1983 and expanded [...]
Full-service agencies are advertising agencies that cover all aspects of advertising and promotion. Their death [...]
George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
Our earlier analysis suggested that #EducationDay needs to also embrace the needs of adults. As [...]
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
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Setting goals or targets are important for improving performance. This is true as much of [...]
Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
There are a number of challenges in innovating, both as a start-up and as an [...]
You may or may not be aware of the concept of Net Promoter Score, but [...]
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
A foreword is a short section at the front of a book, usually written by [...]
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
July 13th 2019 is Embrace Your Geekness Day. The sponsors have put this day forward [...]
It is often said that the whole is greater than the sum of its parts. [...]
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
One of the questions that we often hear is about how to identify your expertise, [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
Corporate mentoring programmes are making something of a comeback. They help to ensure that knowledge [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
KPN international is a Dutch telecommunications company founded in 1893 under the original name of [...]
GTT Communications was founded in 1998, and since then they have provided an extensive suite [...]
We can now communicate far faster, with far more people, than has ever been possible [...]
Fortum is a clean energy provider founded in Finland in 1998, dedicated to providing green [...]
Evoque Data Centre Solutions is a colocation company that operates worldwide, bringing colocation services to [...]
When you are organising a major external event or conference, one big question to consider [...]
So you’ve been asked to organise an event for your organisation? Before you can do [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
It has been clear for many years now that a more diverse group will make [...]
We are often asked about Gravatars, and whether they are worth having. Here is our [...]
No one person could ever manage to organise a full-scale event on their own. Event [...]
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Signage is often overlooked in event organisation and management, but it can be an important [...]
A speaker bureau is more or less exactly what it sounds: a list of people [...]
If you have children at primary school, you may have noticed that they are often [...]
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
If you have not yet heard of Medium, you may be missing out on something [...]
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
How much do you really know about social media? If you thought it was all [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Download PDF version here >> LinkedIn Readiness Checklist [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
A key challenge for subject matter experts is to improve their impact. Planning your personal [...]
Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
There are plenty of jokes told at weddings about the phrases that make for happy [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
As one attendee put it, DotMED’s venue, Smock Alley Theatre in Dublin, is not your [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
One of the most frequent questions we are asked by students in countries where English [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
You almost certainly already know how important it is to write for your target audience. [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
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