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Sundance was one of the only film festivals last year to go as planned and [...]
The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must [...]
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It is often said that the whole is greater than the sum of its parts. [...]
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
Corporate mentoring programmes are making something of a comeback. They help to ensure that knowledge [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
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GTT Communications was founded in 1998, and since then they have provided an extensive suite [...]
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Fortum is a clean energy provider founded in Finland in 1998, dedicated to providing green [...]
Evoque Data Centre Solutions is a colocation company that operates worldwide, bringing colocation services to [...]
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It has been clear for many years now that a more diverse group will make [...]
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As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
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Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
If you have not yet heard of Medium, you may be missing out on something [...]
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Across organizations and in general, there is a growing realization that people are probably the [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
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Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
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Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
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Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
One of the most frequent questions we are asked by students in countries where English [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
Owning a dog may not be your dream, but we can probably all understand why [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, growth [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
There is no question that social networking has changed the way that we communicate with [...]
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
We often hear about the challenges of an aging population. The talk is more usually [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
It seems that social media management is finally coming of age in the business world. [...]
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
Collaborative consumption, sometimes called the sharing economy, involves systems for organised sharing, reusing, renting and [...]
Where should you go for information when you want to know more about content marketing? [...]
Agility, in business terms, is the ability to respond quickly and flexibly to change. Agile [...]
Making predictions about the future is a common practice among commentators and experts. Inevitably, some [...]
We have discussed how to create buyer personas, and why you should do so. The [...]
We know that changes in technology are starting to cause huge unheaval in the way [...]
How well do you know your customer? Not the person who last bought your product, [...]
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
We have often discussed wearables, whether in general in healthcare, or the specifics, such as Imogen Heap’s [...]
IT adoption has generally come in waves, across all sectors. The first, in the 1950s, [...]
The best way to connect with your customers is person to person. But how exactly [...]
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
Doing the right thing is often a bit dull. In the fight between brown bread [...]
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]
You may remember Foldit, the app that was used to persuade computer gamers to join [...]
We’ve come a long way from the days when you had to turn off your [...]
We’ve discussed using social media to engage with your customers, for example through Tweetchats. But [...]
What are the key changes in healthcare, and how do they affect patients? Diane Brodalski [...]
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
There are some commonly-held ideas in B2B companies about social media not being all that [...]
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
There are many myths about B2B and social media. But what is the key to [...]
For years, HR departments have been using staff surveys to investigate employee engagement, because this [...]
We’ve written before about choosing your platform for communication, whether it’s social media, your website, or [...]
When you’re innovating, you either need to have a great idea for a product that [...]
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