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Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
The Internet of Things and the world of luxury goods and fashion do not, on [...]
Corporate social responsibility is a bit of a difficult term. To some people, it means [...]
Over the next couple of decades, artificial intelligence (AI) systems are expected to change the [...]
There is general agreement that the world of work is going to change enormously over [...]
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
Technology as a part of fashion and technology and fashion as a force for [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Sometimes you could be forgiven for thinking that becoming a Smart City was a goal [...]
Co-creation is one of the buzzwords of the moment. But what does it really mean? [...]
Let’s pause a moment to consider the way that ‘work’ as we know it is [...]
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