Co-creation Archives

Knowde is meeting the chemical industry’s trading needs

The move to digital is affecting how companies do business, meet clients, and manage their [...]

Seven noteworthy facets of the RigUp marketplace

The world of work is changing fast. With flexibility and adaptability at a premium, big [...]

Old Fashioned Business With New Ways

From a sales and marketing perspective the print industry has long been associated with traditional, [...]

What’s driving B2B and internal enterprise marketplaces?

The way we organise work has been changing for some time. Hierarchical systems have been [...]

How Mirakl is using enterprise marketplaces to scale

There have been huge changes to the way we work in recent weeks, months and [...]

Marketing takeaways from the #miagehnonline hackathon

On March 13th 2020 the German government closed all businesses for an unspecified time, in [...]

Is RIO setting the bar for better trucking capacity management?

How we work is changing every day—and not just as a result of COVID-19. The [...]

Should collaborative marketing be in your toolkit?

Collaborative marketing represents the concept of working together with other similar companies or associations to [...]

Rethinking education and training: WhiteHat apprenticeships

Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]

10 things B2B marketers should know about experiential marketing

Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]

How IoT creates new value – the high fashion way

The Internet of Things and the world of luxury goods and fashion do not, on [...]

Sleeping out for Byte Night

Corporate social responsibility is a bit of a difficult term. To some people, it means [...]

Will time-banking be more influential in the AI-driven era?

Over the next couple of decades, artificial intelligence (AI) systems are expected to change the [...]

Old world, new world: the changing face of work

There is general agreement that the world of work is going to change enormously over [...]

Hungerithm: a story of artificial intelligence, anger, and a chocolate bar

Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]

AI in clothes: The Open Style Lab way

Technology as a part of fashion and technology and fashion as a force for [...]

Designing effective expertise marketing

Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]

Community marketing is one of many untapped B2B gems

Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]

The subtle art of influencer marketing

Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]

Digital Dublin: innovation for economic sustainability

Sometimes you could be forgiven for thinking that becoming a Smart City was a goal [...]

Co-creation – collaborative creativity in action

Co-creation is one of the buzzwords of the moment. But what does it really mean? [...]

The future of work

Let’s pause a moment to consider the way that ‘work’ as we know it is [...]