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Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
Few of us these days have the luxury of ‘being sent on a course’ when [...]
There is general agreement that the world of work is going to change enormously over [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Across organisations and in general, there is a growing realisation that people are probably the [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
One of the biggest issues in a wide range of countries is access to healthcare. [...]
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Technology as a part of fashion and technology and fashion as a force for [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Gamification is the use of games to encourage particular behaviours, such as an app that [...]
The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
How much do you really know about social media? If you thought it was all [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Download PDF version here >> LinkedIn Readiness Checklist [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
Wherever you look, it seems that someone is talking up artificial intelligence (AI), or worrying [...]
Customer loyalty schemes have come a long way since their early days, back in the [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
A key challenge for subject matter experts is to improve their impact. Planning your personal [...]
There has been a lot written about how AI will change the world of work. [...]
Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Large numbers of workers around the world are now self-identified or de facto digital nomads. [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
There are plenty of jokes told at weddings about the phrases that make for happy [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
As one attendee put it, DotMED’s venue, Smock Alley Theatre in Dublin, is not your [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
Cities can use artificial intelligence and analysis of data in a number of ways to [...]
One of the most frequent questions we are asked by students in countries where English [...]
Regular readers of this website will know that we are big fans of awards, particularly [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Green data centres are perhaps best described as ‘work in progress’. But the drive towards [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Social media is an essential tool for data centres. It enables you to put a [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
If you have been directed here from this week’s newsletter, the article you are looking [...]
Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
You almost certainly already know how important it is to write for your target audience. [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
It is logical to think that social tools might benefit an organisation. After all, they [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Last week saw the publication of news that a robot had ‘beaten’ a human surgeon [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
One of the most pressing issues facing Data Centre management today is ready access to [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
Owning a dog may not be your dream, but we can probably all understand why [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
The second Cassini Club Roundtable themed “Stone Age Thinking, Second Machine Age Challenges” was held on Wednesday [...]
Datum develops ‘business critical data centres’ which are designed for service providers and large corporations. [...]
Reading and commenting on someone else’s blog only needs to take 10 minutes, once a [...]
myLoc is a specialist colocation services and web hosting provider based in Düsseldorf, Germany. In [...]
Keyyo is a French provider of converged telephony services that specialises in all-inclusive, integrated telephone solutions [...]
Lefdal Mine is a brand new entrant to the Norwegian data centre market whose vision is [...]
Comarch is a major Polish IT services provider with significant global reach. It predominantly specialises in [...]
The TDC Group is Denmark’s biggest telecommunications provider and former national telco. It is TDC’s [...]
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
Green Mountain Data Centres AS is a wholesale colocation space provider based in Norway. It [...]
The Scrum process is more commonly known as a software development approach that is designed to [...]
Digital Realty specialises in creating high-tech data centre real estate and operates by either buying [...]
Hydro66 is a new pure colocation provider that offers highly secure but fully flexible space [...]
Learning can be a very personal journey. But there can also be a lot of [...]
DTS Systeme specialises in delivering tailored cloud computing services and IT security to the small and [...]
Plutex GmbH is a German provider of colocation and managed services catering predominantly to the small [...]
Contabo GmbH started out as a web hosting provider when it was founded in 2003 but [...]
Dataplex is a new provider of multi-tenancy wholesale data centre space in Ireland, with further new [...]
brightsolid is an established Scottish data centre operator that specialises in private cloud provision and application [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
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