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Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
You almost certainly already know how important it is to write for your target audience. [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
It is logical to think that social tools might benefit an organisation. After all, they [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Last week saw the publication of news that a robot had ‘beaten’ a human surgeon [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
One of the most pressing issues facing Data Centre management today is ready access to [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
Owning a dog may not be your dream, but we can probably all understand why [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
The second Cassini Club Roundtable themed “Stone Age Thinking, Second Machine Age Challenges” was held on Wednesday [...]
Datum develops ‘business critical data centres’ which are designed for service providers and large corporations. [...]
Reading and commenting on someone else’s blog only needs to take 10 minutes, once a [...]
myLoc is a specialist colocation services and web hosting provider based in Düsseldorf, Germany. In [...]
Keyyo is a French provider of converged telephony services that specialises in all-inclusive, integrated telephone solutions [...]
Lefdal Mine is a brand new entrant to the Norwegian data centre market whose vision is [...]
Comarch is a major Polish IT services provider with significant global reach. It predominantly specialises in [...]
The TDC Group is Denmark’s biggest telecommunications provider and former national telco. It is TDC’s [...]
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
Green Mountain Data Centres AS is a wholesale colocation space provider based in Norway. It [...]
The Scrum process is more commonly known as a software development approach that is designed to [...]
Digital Realty specialises in creating high-tech data centre real estate and operates by either buying [...]
Hydro66 is a new pure colocation provider that offers highly secure but fully flexible space [...]
Learning can be a very personal journey. But there can also be a lot of [...]
DTS Systeme specialises in delivering tailored cloud computing services and IT security to the small and [...]
Plutex GmbH is a German provider of colocation and managed services catering predominantly to the small [...]
Contabo GmbH started out as a web hosting provider when it was founded in 2003 but [...]
Dataplex is a new provider of multi-tenancy wholesale data centre space in Ireland, with further new [...]
brightsolid is an established Scottish data centre operator that specialises in private cloud provision and application [...]
Have you ever wondered how your data centre peers compare in terms of skills management? [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Volta Data Centres provides colocation services from one tier-III standard data centre in the heart of [...]
Data centre cabling can be the poor cousin of other, flashier aspects of installation. But [...]
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
We recently commented that five EU data centre industry bodies had come together to try [...]
Memset is a UK hosting company that offers green cloud and virtual hosting services to the [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Optimum Data Centres is a new entrant to the UK data centre market but it brings [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
LDeX (London Data Exchange) offers flexible colocation space, connectivity and data streaming media satellite services from [...]
BMIT is a Maltese provider of cloud, colocation, virtual hosting and managed services to a range [...]
Verizon is a major American telecommunications firm and America’s largest wireless network provider. In 2011, Verizon [...]
Citadel100 is an Irish company that provides an extensive range of data centre services to Irish [...]
Rackspace specialises in offering managed services, hybrid and cloud hosting to businesses all over the globe. [...]
As part of our series on industry bodies relevant to European data centres, we now [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Everest Data Centres offers low cost, highly resilient colocation services with a range of value added [...]
Etix Everywhere is a Luxembourg-based company that offers two distinct data centre services – colocation [...]
Six Degrees is a modern new company that offers data centre services covering colocation, cloud, IP [...]
Pulsant is a well-regarded UK based provider of colocation, cloud and managed services, which include [...]
EUDCA founding member and Cassini partner Jahri Stefan Norberg went along to the Paris launch last week to [...]
Internap provides high level internet infrastructure services to the global business market from a network of [...]
Fiducia & GAD IT AG is a German IT company that specialises in data centre [...]
Indra Sistemas S.A. is a long-established Spanish multinational IT solutions and consultancy provider with activities in [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
The Proximus Group is the former national telecoms company for Belgium, Belgacom, and is a [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
Data Facilities BV is the data centre branch of US/Dutch ISP Netrouting. It offers a selection [...]
Bison IT Services AG is an IT infrastructure and cloud solutions provider based in Switzerland. [...]
Keppel Data Centre REIT is a Real Estate Investment Trust sponsored by Keppel T&T. It purchases [...]
Safenames is a leading global domain name registration company that specialises in corporate domain portfolio [...]
Tiscali SpA is an Italian company that offers a range of telecom and internet services to [...]
If you need to understand data centre risk management quickly, then look no further. We [...]
Eir Business is the trading name of the largest communications company in Ireland, Eircom Limited. It [...]
How much Klout do you have? Back in 2012, when people first started to discuss [...]
The TDF Group is one of France’s biggest communications and broadcasting infrastructure providers and is [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, growth [...]
Virtus is a 7 year old pure-play data centre owner and operator with a strong [...]
Euclyde designs, builds and operates high density data centres in France. It also offers consultancy [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Never mind climate- or carbon-neutral, Stockholm is going climate-positive. The city’s mayor and government have [...]
Cancom SE provides IT infrastructure, consulting and cloud-based services to commercial customers both at home [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
Basefarm is a Norwegian business application and managed services provider that has recently added colocation [...]
Social media goes way beyond Facebook, and its effective use is helping companies around the [...]
PT Portugal (also known as Portugal Telecoms) is a national telecommunications, media, data and business [...]
It’s Monday morning, and you need to see a GP. Time to get on the [...]
If you lived in London or Paris ten or twenty years ago and you cycled [...]
As social media use matures, social media presence is becoming crucial to effective employer branding, [...]
EdgeconneX is a US based data centre provider that builds specialised data centres outside of, [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
Ten digital hospital trends budget holders should consider: Digital innovations have the potential to hugely [...]
Social media is changing the way that we operate, both at work and at home. [...]
Colt is a global data centre, carrier and network infrastructure provider. It owns and operates 29 [...]
The Bunker is a UK provider of outsourced IT Infrastructure and data storage, with a [...]
euNetworks is a company that specialises in providing customised bandwidth infrastructure and fibre optic network [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
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