Improve Your Business Generation Skills
Rainmakers profiles new developments and tracks trends and issues in the technology industry. It has a particular focus on data science and cloud computing. The project provides commentary and insights across a wide range of issues, including human resources, ways of working, and service delivery models. In particular, we focus on the rainmakers who drive success in highly competitive environments.
Go-to-market models in the technology industry are highly adaptive. More recently, the influence exerted by buying points within customer organisations has determined some of the marketing and sales resources technology vendors need to have in place. Rainmaker Files aims to chronicle the people, campaigns and strategies that are worth highlighting.